Marketing management

Marketing and sales are key areas that require manager’s close attention.  Well-defined marketing and sales work flow, tasks performed with high quality and on time will ensure short- and long-term improvements.


Marketing is everything that is related to company activities on the market. It’s a system that ensures achievement of end result in the form of sales and profits.

 

Diagnostics
This service will help you to: 

  • Evaluate overall effectiveness of marketing/sales department
  • Evaluate effectiveness of individuals or teams engaged in marketing/sales
  • Evaluate effectiveness of certain marketing activities (changes in pricing or product range policy, implementation of marketing plan or company promotion program)

New direction and plan of work could be developed on the basis of this analysis to aid with:

  • Improvement of marketing activities of the department or individuals
  • Increased effectiveness of marketing activities

Diagnostic services:

  • Diagnostics of marketing system and functions
  • Diagnostics of distribution system and sales
  • Diagnostics of customer service quality
  • Competition analysis
  • Benchmarking
  • Evaluation of effectiveness of marketing activities
  • Evaluation of effectiveness of advertising and PR

Brand Building

 

As a result of skillful brand creation and management you will receive:

  • Uniform perception of company/products by clients, partners and staff
  • Loyalty of clients, partners and staff to the company/product
  • Inflow of sales in comparison to non-brand goods and stability of sales of goods/ services in future
  • Growth in capitalization of the company

Brand development services:

  • Development of brand strategies
  • Development of plans for introduction of brands on the market

Marketing management

As a result of our services you will receive marketing (sales) division that:

  • Is well-aligned with other departments and services of the company and motivated for achievement of necessary result
  • Is equipped with all mechanisms necessary for marketing and sales management and is able to use it skillfully
  • Conducts effective activities that bring about tangible economic effect

Marketing management services:

  • Development of marketing department chart
  • Development of marketing and sales interaction mechanisms
  • Organization of sales departments, customer service and client management